Collecting feedback and Feedback: How to get honest customer responses
People are more willing to buy where they see the real stories, impressions, and ratings of other customers. But in order to collect such feedback, businesses need a convenient way: without calls, without annoying requests, without complicated transitions to third-party services.
The online feedback form solves this problem best of all. The process becomes simple for the client and transparent for the company. The QForm platform allows you to place such forms at different points of contact: on the website, in letters, through a QR code at the counter or receipt, and systematically collect feedback.
How to embed a form where it is convenient for the client to respond
1. On the website
The form can be placed anywhere: from the reviews section to the post-purchase page. QForm allows you to embed a form through a code or link, editing the form does not require changing the code on the site again: if you make changes to QForm, they are automatically updated in the current form. This is important for companies that collect different types of feedback and periodically update questions.
2. In the email newsletter
The link to the feedback form fits seamlessly into the email after the purchase, visit, or participation in the event. QForm generates unique links and gives you an understanding of which channel the review came from: there is a built-in UTM tagging and advertising source analytics system for this. This helps to evaluate which communication channels are giving the most feedback.
3. Via QR code
The QR code makes it easy to collect reviews offline. QForm generates the QR code of the form right inside the service.
This code can be placed:
- on the receipt or receipt;
- in the waiting room;
- at the reception desk;
- on the product packaging.
The client scans the code, fills out a short form, and the review immediately appears in the applications section.
Why reviews through the form are more honest
When a person calmly leaves a review, without pressure or personal contact, the answers are open. The form does not require authorization and does not cause a feeling of "employee evaluation", as it happens when making a call.
In QForm, you can set up the field structure so that it is easy for the client to express a thought: leave a text review, select a rating, attach a photo or document.
This allows you to receive both short ratings and detailed comments, depending on your task.
How QForm helps to organize feedback
Collecting a review is half the job. It is important that the feedback is not lost and can be managed.
QForm has a full-fledged application window:
- statuses "new / in progress / closed";
- comments;
- processing history;
- filtering by dates, channels, and UTM;
- grouping forms by folders.
This allows the team to see what has already been processed and where actions are needed.: contact, correct a mistake, thank a customer, or add a review to marketing materials.
For companies with multiple divisions, it is especially useful that each space can have its own application statuses.
This way, you can divide the feedback streams by salons, branches, product groups, or teachers without confusion.
What the business gets
When reviews are collected regularly and conveniently, the entire system of customer relationships changes.
- More reviews.
The form is easy to open, fill out and submit, so there are more responses. - More trust.
Frequent fresh feedback increases loyalty: people see that the business is listening to customers. - Higher sales.
Reviews turn into social proof that influences the choice. - Cleaner processes.
A structured application processing system helps to solve problems faster and correct service errors.
Result
QForm simplifies the collection of reviews and makes it systematic: the form is easily integrated into a website, email or QR code, applications automatically enter a user-friendly interface, and analytics helps to understand which channels give the greatest response.
As a result, the business receives not just feedback, but a working tool to improve service and increase customer trust.