How to create an assessment form for a website

The simpler and more visual the evaluation form, the more customers will leave feedback. Rating forms (circles, emoticons, or digital scales) quickly measure user satisfaction. It takes a few seconds to evaluate to get valuable analytics: loyalty level, Customer Satisfaction Index (CSI), or even NPS.

Simplicity is important to visitors: with one click or a tap of their finger, they express an emotion or give a rating. And for businesses, it is a source of data for further analysis. Visual ratings have an advantage over numbers.: They work at the emotional level, engage and motivate users to share their opinions more often.

Modern no-code platforms like QForm implement forms in a few minutes. And these are not just static surveys, but full-fledged tools: with analytics, CRM integration, process automation, and even video images. Therefore, feedback helps the business grow and make the service better.

Choosing the rating type: 3 main options

When you add a rating form to your website, keep in mind that there is no one universal option. It all depends on the audience, the goals, and the context in which the form is used. Let's look at three types of ratings that fit different scenarios.

Circles

This is the most common way of evaluating, which we find almost everywhere: from online stores to cinema websites. The user is familiar with this system, so it does not need to be explained further.

Where to apply:

  • stores - so that customers can quickly evaluate the product;
  • delivery services - assessment of the courier's speed and quality of work;
  • restaurants and cafes - reviews of food and service;
  • cinema and music - rating of films, albums, or performances;
  • services from a hairdresser to a lawyer, when the opinion of clients is important.

Advantages:

  • a familiar and understandable option for everyone;
  • It's easy to compare scores with each other;
  • it looks beautiful on the website;
  • It helps to collect simple but useful statistics.

How to implement:

There is a ready-made "Circles" element in QForm. You choose the number of steps (for example, from 1 to 5), set the captions ("Terrible", "Excellent") and, if desired, adjust the colors. The user clicks in a circle, and the system immediately records his score.

Emoticons

Emoticons make the assessment process lively and human. The user simply chooses their mood and attitude. For example: a sad smile means "I didn't like it at all", a smiling smile means "great".

Where to apply:

  • support services - the client can quickly show whether he is satisfied with the response or not;
  • events - it is convenient to collect impressions immediately after the event;
  • Schools and courses - students set the mood of the lesson;
  • internal employee surveys - you can find out the general mood in the team.

Advantages:

  • Simplicity: just click on the picture;
  • emotion is read faster than a number;
  • It is well suited for mobile users;
  • a modern and friendly format that appeals to young audiences.

How to implement:

QForm has a ready-made "Smileys" element. You can choose the number of emoticons (usually from 3 to 5), customize the captions to them ("Terrible", "Bad", "Normal", "Good", "Excellent") and, if necessary, change the colors. You can also add a subquery, for example, to ask the user to explain why he gave a low score. This helps not only to collect emotions, but also to understand their cause.

Digital scale (from 1 to 5 or from 1 to 10)

This option is most suitable for surveys where a gradation of opinions is needed. For example, a scale from 1 to 10 provides more detailed statistics than the "liked/disliked" selection.

Where to apply:

  • NPS Surveys - "How likely is it that you will recommend us to a friend?";
  • CSI - Customer Satisfaction Index;
  • employee surveys — the level of engagement or mood in the team;
  • medicine and education — to evaluate the quality of services by several parameters;
  • Marketing is when you need to understand the audience's reaction to a product or advertisement.

Advantages:

  • more precisely, than stars or emoticons;
  • provides more data for analysis;
  • It is convenient to build graphs and reports.;
  • It is suitable for any scale — from a survey of 10 people to thousands of responses.

How to implement:

In QForm, select the "Scale" element. Specify the minimum and maximum values (for example, from 1 to 5 or from 1 to 10). Add captions for the endpoints, such as "Very unhappy" and "Completely satisfied." Optionally, you can adjust the colors of the scale. A subquestion function is also available: if the user gives too low a rating, the system can show an additional comment field ("Why did you give such a rating?"). This helps not only to collect the numbers, but also to understand the reasons.

Publishing forms

After saving the finished form, you have several ways to distribute it.:

  • Qform.link - insert it into social networks, messengers, or e-mail newsletters.
  • Embedding on a website via an iframe or pop-up window (the code is copied from the "Publish" section).
  • QR code - for offline scenarios (for example, in a restaurant on a table or in a store at the checkout).

Receiving and analyzing responses

All data is automatically collected in the QForm system. You can:

  • track statistics in real time;
  • plotting and analyzing indexes (NPS, CSI);
  • export the results to Excel or integrate with CRM.

Conclusion

Rating forms help businesses make decisions based on real data. A simple star, a smile, or a score on a scale turn into valuable insights: how satisfied customers are, whether they are ready to recommend you to friends, and what needs to be improved in a product or service.

The main advantage of such forms is their versatility and ease of perception. A single click is enough for a user to share an impression, and the business gets live analytics. This shortens the path from feedback to action: process improvements, employee training, and product changes.

QForm makes it easier to create such tools. Without programming and complex settings, you get a powerful constructor: with ready-made templates, advanced publishing features (links, embedding, QR codes) and built-in analytics. All this makes QForm a convenient solution for companies of any scale: from small stores to large services.

Did you like the article? Share it!!