Online store Feedback forms: what can I add to increase orders?

In an online store, the customer makes a decision quickly, sometimes in seconds. If at this moment he has a question, doubt or a slight ambiguity about the delivery, he easily closes the tab and goes to a competitor.

The feedback form helps you not to lose this moment. It becomes a point of contact through which the client asks a question, reports an error, clarifies availability, or asks to select an option. The sooner he gets a response, the more likely it is that the purchase will be completed.

This is especially important for e-commerce: losing even a few percent of users at the stage of doubt can cost dozens of sales every day.

Why does the feedback form affect conversions?

Unlike a chat or a call, the form works without waiting for the operator. The client leaves a question, chooses the subject of the request, attaches a photo (for example, a product defect or an error screen), indicates contacts and continues his business.

For businesses, this means:

  • fewer unfinished purchases;
  • fewer departures from the basket;
  • fewer situations where the client "didn't figure it out";
  • more targeted requests that can be processed and brought to the order.

QForm builds this process without a programmer: the form is added to the site by code or link, and changes to it are automatically updated on all pages where it is installed.

What to add to the online store's form to increase orders

1. Product Question

This is one of the most effective ways to reduce the number of departures from the product page.

The fields may include:

  • question;
  • model or size option;
  • contact (phone or email).

QForm supports any type of field structure, including text, numbers, lists, and file uploads. If a customer wants to show which product they need, they can attach a photo of the desired sample (up to 1 GB).

2. Clarification of delivery and payment

A large percentage of refusals occur due to delivery conditions: time, cost, and available regions. The "Clarify delivery" form helps to remove doubts and retain a potential buyer.

This form collects:

  • address or region;
  • the desired date;
  • preferred shipping method;
  • a question or a comment.

3. Error message on the website

If a customer sees an incorrect price, a broken picture, a non-working button, or a mismatch in performance, they rarely write to support. More often than not, it just closes the site.

The "Report an error" form saves such situations: the client applies a screenshot, describes the problem and leaves a contact. 

How applications turn into sales

Collecting questions alone is not enough, it is important to respond quickly. QForm sends notifications about applications in Telegram, VKontakte and Email, and also allows you to transfer data via webhooks so that the application is immediately sent to the CRM or bot.

This is important for the online store: the customer who asked the question is waiting for an answer in the next few minutes.

After sending, the data appears in the QForm interface, where managers see statuses, comments, and processing history. Applications can be distributed among employees or divisions, especially convenient if the store has several teams or directions.

Additional form placement points

To collect the maximum number of questions and not lose customers, the forms can be placed in several places.:

  • On the product card - to clarify the characteristics.
  • On the shopping cart page - to reduce the number of bounces.
  • In the delivery section, for questions by region.
  • There is a universal feedback point in the basement of the website.
  • Using a QR code at an offline point, QForm can generate QR codes directly inside the service.

This way, the client always has a way out if something is unclear.

Result

In e-commerce, every uncovered need is a risk of losing a customer. The form of a product question, delivery clarification, or error message gives the user a convenient way to get the information they need, and the store a chance to bring it to the order.

QForm makes this process simple: forms are easy to embed, expand, update, and link to the application processing system. When customer issues are not lost, but resolved quickly, trust grows, and sales grow with it.

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