Feedback form on the landing page: how not to lose a single lead
The purpose of a landing page is to push for a targeted action. But the reality is that even a good offer doesn't save you if it's inconvenient for the user to submit a request. The placement of the form, its structure and the number of steps affect the conversion much more than any visual improvements.
A well-designed form becomes a bridge between interest and appeal. And the simpler this bridge is, the fewer leads are lost. QForm builds the process so that the form works correctly, without interfering with the user and without requiring the constant involvement of the developer.
Where to place the form on the landing page so that it works
On the first screen
The first point of contact is the screen that the user sees immediately. A compact form is appropriate here: contact + action. This lowers the entry threshold and allows you to quickly capture attention.
This is especially important for landing pages on the designers: you can make changes to the form directly in QForm, and they will be automatically updated on the site without reinstalling the code. In other words, a marketer can test field options and CTAs without the developer's involvement.
At the end of the page
If a person has read to the end, they are already interested and ready to leave more data. An extended form with a choice of service, preferences, or questions fits seamlessly here. It helps to gather more context, but does not put pressure on the user at the beginning of the page.
Pop-up form
A pop-up with a form is appropriate when a person has studied the content, but has not performed an action: looked at the benefits, squandered the cost, lingered in the FAQ. This format gives you a chance to intercept the lead without overloading the main interface.
Click-through form
CTAs work well in landing pages, which offer more than just an application. For example: "Get advice", "Download KP", "Clarify the terms". Each button can lead to its own form, a separate QForm page accessible via a unique link. This makes it possible to flexibly manage scenarios and not overload one form with all tasks at once.
Which fields are really important on the landing page
There is no universal set, it depends on the stage at which the user clicks the button. It is better to leave only the basic data on the first screen. As you dive in, you can ask clarifying questions. Such forms are easier to test when they are assembled in QForm: you can quickly replace the field type, add options, or shorten steps without technical work.
Analyzing the sources of requests through UTM tags helps you understand which versions of the form work better for different traffic channels: some offers are suitable for targeting, others for organic.
How forms help you not to lose applications
There is often a problem on landing pages: there is an application, but the wrong employee sees it, or it gets lost in the flow. QForm has a mechanic that solves this without complicated CRM:
- All forms can be sorted into folders, dividing them by landing pages, advertising campaigns, or products.
- Different teams can work in separate spaces without interfering with each other.
- Applications can be filtered by traffic source thanks to the built-in UTM tags.
Such an organization helps you immediately see which forms bring leads, which channels give the best conversion, and where you need to change the field structure or offer.
Result
A landing page can be bright, modern, and expensive to develop, but the result always depends on the convenience of the way to access. The form, which is located in the right places, is adapted to the user's scenario and is correctly integrated into the application processing system, does not lose leads and increases the payback of advertising.
QForm makes it possible to flexibly manage this tool: change the structure of the form without a developer, analyze channels, divide requests by directions, and understand exactly which points on the landing are really working.