A video widget with a CTA or form: how to increase engagement and conversion on a website

A video widget with a CTA or a built-in form combines a video message and a tool for collecting applications. A visitor watches a short video on the page and at the same time can leave their contacts or click a call-to-action button.

This format combines visual engagement and ease of interaction: the user does not just see a text sentence, but receives a live message with the possibility of an instant response. This is important, because most of the visitors lose interest if they need to search for a form or make unnecessary clicks.

The video widget solves this problem, it attracts attention, holds the focus and motivates you to act here and now. Below we will look at why such widgets effectively increase conversion and how easy it is to implement them through QForm, without programmers and complex integration.

Why video widgets with CTA/form work better than conventional solutions

Maximum engagement

Video is a format that immediately catches the eye. If there is a person in it who addresses the visitor directly, the level of engagement increases significantly. By adding a form or button directly to the video, you get an interactive element that informs and encourages action at the right moment. For example, 10 seconds after the start of the video, when the main sentence has already been announced.

Shortening the user's path

Instead of searching for a button or scrolling through a page, a visitor can submit a request right while browsing. The video widget shortens the path to the target action and eliminates the "extra steps" that often cause leads to be lost.

Conversion rate growth

A video with a form or a CTA button creates a smooth interaction scenario: the person watched → was interested → responded immediately. According to marketers, pages with video content and embedded action elements receive 2-3 times more responses than static blocks with forms.

A personal approach

When a visitor is greeted by a "living" person, trust grows. The built-in form emphasizes personalization, the user feels that they are being addressed to him, and is more willing to leave a request.

Convenient integration without loss of site speed

Modern video widgets, such as solutions from QForm, load asynchronously and do not slow down the page. The video appears on time, but the main content of the site loads without delay.

How to embed a video widget with a CTA or a form via QForm

You can create and post an interactive video widget with a button or a form in just a few minutes. The QForm platform offers a simple constructor where everything is done through a visual interface without code.

1. Registration and adding a website

Register with QForm and create a new space (project). In the "Spaces" section, add your domain, this is necessary to link the future widget to your site.

2. Creating a video image

Go to the "Video Images" section and click "Add". Upload a short video, it can be a greeting, a mini-product presentation, or a message from a supervisor. MP4, AVI, MOV, and WEBM formats are supported. After uploading, the system will automatically process the video and prepare it for publication.

3. Setting up the CTA or form

At the editing stage, select the type of interaction.:

  • a call-to-action button ("Get advice", "Submit a request", "Learn more");
  • or a mini-form (for example, name + phone + e-mail).

In the Call To Action tab, set up the action: when clicked, you can open the form directly in the video window or go to the selected page. Specify when the item will appear (by timer, click, or event), and design the button - the color, text, and style can be set manually.

In addition to the call button, QForm allows you to embed a full-fledged feedback form directly into the video widget. To do this, select an existing form from the list or create a new one. When playing the video, the visitor will see a button that opens the QForm form, where you can enter contact information without leaving the page. The settings include the choice of button color, form title, and text of the submit button.

After saving, an interactive button will appear while the video is playing, and clicking it will open a feedback form. The user will be able to fill in the fields directly in the video image - quickly, conveniently and without unnecessary transitions.

4. Setting up startup parameters

In the Settings tab, you can select the display format.:

  • The embedded video block is embedded in the content of the page.;
  • The thumbnail in the corner of the screen is a floating window (convenient for landing pages);
  • Pop-up window - opens on a trigger (for example, when scrolling or 5 seconds after logging in).

Additionally, you can set:

  • impression conditions (on the first visit, once a day, etc.);
  • video autoplay;
  • display on mobile devices;
  • uploading a preview cover before playback.

All parameters are selected through convenient drop—down lists - without manually editing the code.

5. Publishing and installing on the website

After saving, open the "Publish" tab.
QForm automatically creates:

  • the connection script to insert before the </body> tag on the site;
  • and the widget insertion code is a container that defines the video display location.

If the widget is embedded in the page body, place the container in the appropriate block. If the thumbnail option is selected, it is enough to add the code anywhere, the system itself will record the video in the desired position.

6. Testing and analytics

After posting, check how the widget works on different devices and browsers. QForm provides adaptability, so that the video is correctly scaled to fit the user's screen.

If the video widget contains an embedded form, all completed data is automatically sent to the "Applications" section of the QForm personal account. There you can track conversions, traffic sources, and response dynamics.

In the Widget Analytics section, you can track:

  • number of impressions and views;
  • clicks on the CTA;
  • inspection percentage;
  • a conversion based on the form.

Graphs and diagrams allow you to quickly understand how the audience interacts with the video and where the script can be improved.

Tips for creating an effective video image

  • The optimal video length is up to 60 seconds. They won't be watching any longer.
  • The CTA should be clear and visible. Use short phrases like "Learn more", "Get a discount", "Sign up now".
  • Film the live appeal. A real person inspires trust better than graphics.
  • Take care of the sound and light quality. Even a simple video shot on a smartphone in good light looks professional.
  • Add subtitles. Many users watch without sound.
  • Test your options. Change the text of the button, the cover, or the moment the form appears, and compare the metrics in QForm analytics.

Conclusion

A video widget with a CTA or form is a real conversion growth tool. It combines emotion and action: the visitor sees a live message and can respond immediately without leaving the page.

Thanks to the QForm service, it is easy to implement such a widget even without technical knowledge. A few clicks and an interactive video element with a form will appear on your site, which not only attracts attention, but also turns viewers into customers.

Try to create your first video widget today, and evaluate how it changes the behavior of visitors and the results of your business.

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