Video reviews

Video advertising is one of the most popular marketing strategy tools for increasing sales. It is aimed at increasing the brand awareness of the company, promoting goods or services by informing the audience. 
 

The following types of video ads are mainly used: 

Information
A short but clear video about the company using a single voiceover that does not change throughout the video.  

Educational
There is a problem that can be solved with the help of a product or service. Next, the solution process is demonstrated. 

Presentation
Unlike the previous types, it is the longest (4-5 minutes) and is created for exhibitions and presentations. The video contains a detailed story about the advantages of the product, the company, the history of creation, values and mission.

Video review
It has become a popular way to promote goods and services. Ordinary consumers talk about the product and share their opinions with others.

Gaming
Using a script with a storyline in which actors are present, there is a conflict and a product (service). 

The screensaver
A short video in the style of companies, which contains the logo, brand name and product. Use it both separately and as a preview to the main video sequence. 

Review
Video content is a detailed description of product characteristics in order to attract new customers and increase conversion. Famous people and opinion leaders are often featured. 

What is the reason for the popularity of video reviews?

Reviews help a potential buyer make a final purchase decision. People talk about their problem and how it was solved with the help of your product. This increases the trust and credibility of your brand. During the viewing process, a person learns the necessary information: product features, its advantages and disadvantages. As a result, concerns about your company are reduced and a final purchase decision is made. 

Potential buyers can get information from the video clip such as: 

• detailed description of the product characteristics;
• evaluation of the product during its direct use;
• an idea of what the product actually looks like. 
  As a result, after making a purchase, a person will clearly know and understand what he will get his hands on and how to use it. 
  It is important to give others the opportunity to talk about the company and what it sells. This way, customers will be able to unobtrusively provide the necessary information to potential buyers.

The main advantages of video reviews include the following factors:

Persuasiveness 

People are more supportive when submitting information in video format. A visual demonstration is better captured, unlike audio or text. 

Indexation

 Video content has a positive impact on website promotion. The probability of organic search appearing in the first positions is 52 times higher than in others. This is because when watching videos, people spend more time on the site page. 

Conversion rate

 Most users, after watching a video about a product, decide to buy it and place an order, thereby increasing the conversion rate. 

Risk of refunds

 Having clearly seen the product, the buyer knows exactly what he will get in the end. The risk that he will return the product after making a purchase and receiving it is minimized. 

Help for the buyer

The video carries more information, unlike a simple card with text. It is something like a sales consultant in an offline store. 

What makes video reviews so effective? 

Integration of video reviews 
Post reviews on suitable landing pages. For convenience, divide them into categories. Also, a good way is to review a product posted on the product description page.  

Social activity 
A video is shared 1.2% more often than a regular article with text. Therefore, promoting positive reviews becomes an important task to enhance the brand's reputation.

Improved branding 
Consumers who have already used your product are more likely to share their opinions with others. This is great for your branding and thus unobtrusively builds a reputation without putting pressure on the audience..

Virality 
The most interesting video reviews have a great chance of going viral and spreading widely without your participation, which will lead to brand promotion.

Engagement rate 
An interesting video involves the user to a greater extent to watch. It is easier to perceive and it does not take much effort to watch to the end, unlike the footcloth of the text. The engagement rate can range from 52%.

Dialogue with the audience 
Telling consumers who have encountered a problem and then solved it when using your product instantly establishes a connection with the audience and increases the trust of potential buyers. People share their personal problems, do it emotionally and describe the convenience of using your product in a descriptive way.

Memorability
The video format has a high memorability rate (95%). A person does not need to make an effort. Videos are automatically saved in memory, which is their inherent advantage. After watching any video with reviews, it will be remembered for a long time, which will affect the final purchase decision. 

Characteristics of a good video reviews

The right approach 
The video must be competently constructed. The related chain of events should identify the client's requirements and help solve them, leaving no doubt. The presentation of information comes from a hero who shares his opinion, helping people who are not professionals in your field to make a choice.. 
 

When watching a video, the client must:

• get an answer to the question;
• to see the same character with similar tasks in the hero of the video;
• to reduce to zero your concerns about the use of the product.

Availability 

The living emotions of the characters have a great influence and look more convincing than a conversation in the form of an interview. 

For a potential buyer, it is necessary to convey information in a simple and understandable form, like an ordinary dialogue between two people. From the video, he should understand who contacted the company and why and what result he received.

What should be in the video review?  

1. About me 
    The viewer needs to understand who is speaking in front of him. Let the client start with a short story about himself.
2. Task 
   Next, you need to talk about the problem: how did it arise and what prompted the search for a solution.
3. Usage experience 
    You can post reviews from people who have already used the product for a long time. Let them share their opinion on how the condition of the product has changed over time, what problems have arisen during the entire period.
4. Service
    Next, you need to describe in detail about the cooperation: what are the terms of payment and delivery, warranty service, quality of goods or services, etc.
5. Choosing a company 
    Here is a story about the reasons for choosing this particular company: advised, favorable installment terms, excellent service, low prices.

Common mistakes

It often happens that reviews are posted on the "back" of the site and therefore they collect few views. Due to the fact that the content contains a lot of banal errors, users become uninterested in them. 

1. Explicit advertising 
   Excessive praise of the company shows insincerity on the part of the narrator and the viewer will immediately see it. Let the client tell you the actual problem and how it was solved.
2. No negative reviews 
   Nothing is perfect. Therefore, the presence of only positive reviews will arouse more suspicion than admiration. Let the client say a couple of negative words when working with you to add credibility.
3. The finished text 
   Give the client the opportunity to make a story in their own words, rather than reading from a piece of paper or dictating a memorized text without blinking an eye. Reading from a ready-made script will not look convincing.
4. Poor sound quality 
   Videos with poor image quality can still be viewed, but with bad sound – no way. Even if there is no clear picture, the viewer still needs to understand clearly and clearly what is being discussed. The brain itself will help to visualize what the narrator is saying.
5. It makes little sense 
   A person, in the same position and color background, talks for a long time and tediously about the wonderful work of the company, its employees, and the highest quality of the received goods. Such a video will not even be watched to the end. Let the client tell only the facts and meet the time limit. A long video can only be if the story is very useful and informative, the main character will move around or, best of all, visually show everything.
6. Interview 
   It happens that clients are asked questions in a dictatorial voice or with an imperative tone. They start to get nervous, get lost in words and feel uncomfortable. Communicate easier, do not create a heavy atmosphere, then the client will feel calm and frankly answer questions. 
    

How to add a video review to QForm