Form templates for e-commerce: how to simplify the purchase process

The checkout process is the final and most important stage of a customer's journey in an online store. Even if the customer has selected the product, added it to the cart and is ready to pay, an inconvenient form can ruin everything. Complex fields, unnecessary steps, or unobvious buttons force the user to leave the page and not complete the purchase.

What is the solution? 

Use optimized form templates for e-commerce. These forms make the purchase process easy, clear, and fast. They save the customer's time and increase the store's conversion rate.

QForm provides ready-made form templates for online stores that can be adapted for any business, from small online projects to large e-commerce platforms. It takes a few minutes to create a form, without code and without a programmer.

In this article, we will explain why convenient forms are so important for sales and how to create your own template through QForm.

Why convenient forms are important for online stores

Shorten the path to purchase

Each additional step between the desire to buy and the payment reduces the conversion rate. If a visitor needs to enter a lot of data or search for the right button, they simply leave. A simple and intuitive form helps the customer to complete the order quickly — without irritation and confusion.

They increase trust

When the order processing looks neat, structured and secure, the user is confident that his data is protected. Add a logo, company colors, and a short confirmation ("Your order has been accepted") and the probability of payment will increase.

Reduce the number of errors

Thoughtful QForm templates include auto-suggestion and field validation. For example, the format of the phone and email is controlled automatically, and errors are highlighted immediately, without reloading the page. This saves time and reduces the number of pending orders.

They work on any device.

Mobile traffic in e-commerce has long exceeded 60%. QForm automatically adapts the template to smartphones and tablets, keeping data entry convenient even on small screens.

According to statistics, optimizing forms can increase the conversion rate to an order by 20-30%. A simple structure, fewer steps, and visual clarity are the keys to a successful purchase.

How to create a form for e-commerce via QForm

You can create an order or payment form via QForm in just a few minutes, everything is done through a visual interface, without code.

1. Create a new form

Navigate to the desired space and open the "Forms" section. Click "Create a form/quiz+". You will see three options:

  • Create a form
  • Create a quiz
  • Create from a template

The "Create from template" function is available only on paid tariffs for legal entities. When you select this option, a window will appear where you can leave contact information so that the QForm manager can help you connect the desired tariff.

If you have a basic pricing plan, select "Create form", you can assemble the form manually using ready-made design elements.

2. Configure the form fields

Add the fields required for placing an order:

  • Buyer's name
  • Telephone
  • Email
  • Delivery Address
  • Comment
  • Payment method

If necessary, you can add additional fields, for example, "Promo code" or "Delivery date".

3. Customize the design

In the "Design" tab, design the form in the style of your store: logo, button colors, background and button text ("Place an order", "Buy now", "Proceed to payment"). QForm forms adapt to any device and preserve the brand's corporate identity.

4. Set up notifications

Enable notifications about new orders:

  • email notifications,
  • integration with Telegram,
  • CRM systems (for example, amoCRM, Bitrix24).

All orders are displayed in the "Space Requests" section, where you can track the date, source, and order details.

5. Add Analytics

To see the effectiveness of the form, enable UTM tags and integration with Yandex.Metrica or Google Analytics. QForm automatically transmits sending events, which helps analyze conversions.

6. Publish the form

In the "Publication" tab, QForm generates an embed code (script). It can be placed on the shopping cart page, product card, or in a pop—up window.

The form will start working immediately, without the developer's involvement.

Tips for optimizing e-commerce forms

Minimize the number of fields

The shorter the form, the higher the chance that the client will fill it out. In most cases, 4-6 fields are sufficient.

Use auto-suggestion

Add a mask for the phone number and automatic detection of the city by IP — this speeds up the filling process.

Divide the form into steps

If you need more data (for example, address, delivery, payment), make a multistep form. QForm allows you to split the form into stages:

  1. Contact information
  2. Delivery
  3. Payment

Make the button visible

The button is the main element. Use active colors and clear text: "Buy", "Proceed to payment", "Confirm order".

Add a hint or confirmation

Show the user that the order has been accepted: a short message or a pop-up window with thanks. This reduces anxiety and increases trust.

Test and analyze

Change the text of the button, the order of the fields, and the title of the form, and compare the conversion. QForm conducts analytics on each template so that you can see which option brings in more orders.

Why you should use QForm for online stores

QForm offers ready-made e-commerce form templates that have already been thought out for real scenarios.:

  • making an order,
  • quick purchase,
  • pre-order request,
  • booking of the product.

Advantages of QForm for business:

  • Ready-made blocks - the form is created in 5 minutes, without programming.
  • Flexible design - it can be adapted to the corporate colors of the website.
  • High-speed operation - forms are loaded instantly and do not slow down the page.
  • Integration with CRM and messengers - all applications are received automatically.
  • Analytics and Statistics - Track orders, traffic sources, and conversions.

QForm is a constructor that makes the checkout process not just convenient, but an effective sales tool.

Conclusion

The order form is the last and crucial point of customer interaction with your store. Make it convenient, fast, and understandable, and your sales will grow without additional advertising costs.

With QForm templates, any online store owner can create a modern, responsive, and conversion form in just a few minutes.
No code, no complicated settings - just select a template, customize it to your brand and start accepting orders today.

Try out the ready-made QForm templates for e-commerce and see how much easier the purchase process becomes for your customers.

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