Pop-up forms and exit intent: how to retain visitors and collect more leads

Visitors come to the site, view the pages, add items to the cart, and suddenly close the tab. Is it familiar? Every such departure is a missed customer. According to statistics, more than 70% of visitors leave the site without completing the target action. But there is an easy way to keep part of the audience - pop-up forms and exit-intent popups.

These are smart windows that appear at the right moment: when the user is about to close the page, is idle, or lingers on a particular section for a long time. With their help, you can offer a discount, subscription, gift, or just ask to leave contacts.

QForm makes it easy to create and embed such popups on a website without code or developers.

Why pop-up forms work

1. Attract attention at the right moment

When a window does not appear immediately, but in the context of user behavior, it is perceived not as an intrusive advertisement, but as a useful suggestion. For example:

  • The visitor wants to leave → show "Don't leave! We give you a 10% discount";
  • reads a blog → offer a subscription to the news;
  • looks through the product profile → print the "Find out about availability" form.

2. Reduce the percentage of care

Exit-intent forms recognize the movement of the cursor to the "Close" button and immediately offer the option to stay, which really keeps some users away.

3. They help to collect leads.

Even if the person hasn't made a purchase, you can get their contacts and come back later with a newsletter, suggestion, or consultation.

4. Improve engagement

A properly designed popup with concise text and an attractive button is not annoying, but engaging, especially if the user receives value in return: a bonus, discount, checklist, access to the webinar.

Tips for creating effective pop-up forms

  • Don't show the window right away - give the visitor 10-15 seconds to familiarize themselves with the content.
  • Offer a specific benefit: bonus, discount, subscription, gift.
  • Make a short text and a large button.
  • Use trust triggers: "Your data is not shared with third parties."
  • Test the time and content: change the text, picture, and moment of appearance — QForm makes it easy to analyze the effectiveness of each option.

Why you should choose QForm

QForm is a ready-made solution for creating popup and exit-intent forms without code, which offers:

  • flexible setting of display conditions;
  • built-in templates and responsive design;
  • integration with CRM, email and messengers;
  • analytics of impressions, clicks, and submissions.

All forms are loaded asynchronously and do not slow down the site. And most importantly, you can create, edit and test variants directly from your personal account, without the involvement of developers.

Conclusion

Pop-up forms and exit-intent popups help bring the visitor's attention back to the most important moment and turn leaving into an opportunity.

With the help of QForm, such forms are configured quickly and work stably.: you keep your audience, collect leads, and increase your site's conversion rate.

Try adding an exit-intent popup to your site and make sure how many customers can be returned with just one message.

Did you like the article? Share it!!