How video widgets help with promotions

During sales, user behavior changes. People quickly compare the benefits between several offers, keep several tabs open, and focus not on the brand description, but on price, terms, and conditions. The offer should be disclosed simply and easily. If the benefit is immediately clear, the user continues on their way to the product or shopping cart. If not, it will close the tab.

Where clicks are lost during promotions

Most promo landing pages face one problem: the user sees the banner, but does not understand the meaning of the offer. There is usually little space on the banner, so either the benefits are wrapped in the design, or the conditions are described in small text. While the person is unpacking the offer, the attention goes away, and the CTR drops.

In this case, the video works as a faster way to get the point across. In the promo video, you can show the product, highlight the benefits and indicate the duration of the promotion in 10-15 seconds. The user does not read the terms, but sees them in the correct sequence.

Timing is more important than creativity

Promotional campaigns often bother with the brightness of the creative, but the timing gives the real result. The video widget can be shown when scrolling to the desired block, in front of the product card or in front of the shopping cart. In the first case, the video explains the offer, in the second it helps to choose, in the third it reduces doubts before registration.

The timer enhances the effect, it does not force you to buy, but informs you that the supply is limited. At the same time, it is important that the timer does not appear immediately, but after the person understands the meaning of the action. This way the mechanics don't look aggressive.

CTA as a transition to action

After the explanation, it should be possible to move on. For a promo, this is a transfer to a product, collection, or shopping cart. In the video image, the button appears at the end of the video clip or with a delay. This sequence better matches the moment when the person has already realized the benefits. CTR is growing not because of video as a format, but because the action is embedded after a clear meaning.

How does QForm help to implement such mechanics

In QForm, you can:

• add a promo video to a video widget;
• select the appearance scenario (by clicking, scrolling, pointing, or with a delay);
• enable preview;
• show the CTA and open the form directly on top of the video;
• hide the QForm layout for a more native look (in premium);
• get analytics on views, screenings, and clicks.

These settings help marketers and e-commerce managers launch hypotheses without the involvement of production and developers. It's not the website that can change, but the mechanics of submitting an offer: one scenario is shown when you log in, the other when you select a product.

Recommendation

If you are preparing a seasonal campaign or sale, test the promo video via a video widget on the landing page or in the product profile. This format helps you explain the benefits faster, keep your attention focused, and lead to action. In QForm, the video widget can be customized for a specific scenario: set the moment of appearance, enable preview, add a CTA, and get an analysis of screenings and clicks.